It’s difficult to figure out whether or not all of the members even like each other. Truly, not a single person in this house seems to be happy. But at the same time, like, I guess anything for views.” Dragun commented, “I think it’s a little cruel, to be honest.

Making videos like the fake wedding hurt Annon’s feelings because she said she wants it to be real, but she puts up with it because she also wants Warren to gain more viewers. In fact, a lot of Warren and Annon’s relationship seems to be a tenuous balance between genuine feelings and a desire for attention. Warren says he’s losing viewers on his videos, pushing him to make a grand gesture. In the first few minutes of the pilot, social media influencer Nikita Dragun says that the Hype House’s “power is associated with likes and followers.” Nothing illustrates this phenomenon better than when Hype House member Alex Warren plans a lavish fake wedding to Kouvr Annon, his girlfriend and a fellow influencer. The show is a story about the unrelenting need to stay relevant and how miserable that chase is.įrom the start, the value of living life for themselves is constantly relegated to secondary status for the influencers, below the importance of entertaining a broader public to stay relevant. Despite these problems, the show - perhaps unintentionally - provides valuable insight into the landscape of social media influencer culture today. Unlike most other content houses, Hype House is entirely self-managed and is not associated with a manager or company. Before becoming a reality show, the Hype House was a content creation house, where several social media influencers lived together with the purpose of creating more collaborative videos. “Hype House” is, frankly, mediocrely produced and features several very unlikeable people. On the Netflix reality show “Hype House,” these influencers break out of our phone screens and onto our televisions.

Now, with TikTok, it’s easier than ever to become famous. In the past decade, social media influencers have grown more and more in popularity.

Hype house members tiktok